http://www.venablesbell.com/work/look-inside-metaphors-animations
http://www.adweek.com/news/advertising-branding/mcgarrybowen-new-york-takes-lead-intel-160796
http://www.mcgarrybowen.com/en/Work
In honour of the term, connecting the dots..........
Let us connect the dots on the marketing side shall we.....
-Companies do not spend money marketing without a viable product to market....or the potential of bringing a viable product to market...not a thin dime.....the assumption then becomes the POET product must work ?...must be producible in sufficient quantity and saleable ? I think we know.
-Companies use advertising in a myriad of different ways, methods, and meanings....many of these we would never see or know or even realize .........we all (or many)just see the ad....and purchase the product.How many times a day do we do this ?
-The teasers for PTK evoke a concept in ones mind thats two fold. One who the heck is Poet Technologies ?, and why are they saying what they are saying or even what are they saying and/or are not saying. Got it ? I know confusing at best ? In all actuality both teasers are well written and clean and straight forward. As opposed to Intels last campaign centered around "looking inside". Like the average John or Jane cares about whats inside their technology ? Oh but wait, maybe thats the key message in itself, the strength and security and durability of having Intel inside.
-Lastly, tieing those teasers into the coming of developments on the official front should happen or start to happen soon before the shelf life becomes stale. You can equate it to preboard of your flight or to applying primer before paint on a wall, or a series of pre launch checks that a shuttle or Apollo astronaut would go through.
http://paidtoexist.com/launch-checklist/
HOMEWORK
Go to this site.....
http://www.top50adagencies.com/
Click an agency like an Ogilivy McCann or a Razorfish...
Click the term "work" and look at some of the ads....look for video especially.....
Learn what goes into the them, what emotions are targeted etc...
An example....
http://www.ogilvy.com/#/The-Work/Galleries/BoOV4_Film2.aspx/Huggies_SlowMo/
