I don't have any problem with some preconditioning of the market (whatever market that may be) in anticipation of success, especially if objectively, success is likely. I believe it will prove to be money well spent if we get where we are supposed to get, when we're antiipated to get there.

It's not like management is sitting there saying, "umm, shall we market today or whall we sign a huge deal?" They can market and have decided to do just that. The huge deal, well, that's not entirely in POET's hands, but when and if they can sign it (or them), they will, and the marketing will not have hurt one bit.

If the tech flops, will it be because of the marketing? How much dumber do we look for having made these claims, and flopping? It will surely hurt management, in terms of looking somewhat foolish, but that element should not touch shareholders. The fact that the tech did not work out will be all that matters. The advertising dollars spent won't mean a thing to us on failure, but could mean a lot quicker uptake on success.