Now would be the time to add a new teaser, and few strategically placed social media items, tweets, etc. Add to that the generation swirl of a BNN appearance, then probably a CNBC/Bloomberg/Good Morning America run.
Ok I am getting off kilter here................ all in good time for the morning shows.
My main point here is thus....If I were in control of the marketing, required or not (and strategically the more exposure the better) I would have another teaser or two, some thin but strategically placed print media, and hammer the heck out of social media. In fcat all of you out there should text, email, facebook the HECK out of this appearance on BNN.
The company should continue to create a veritable Tsunami of awareness, intensity, exposure, and build David versus Goliath identity. Yes with a budget in mind, although that soon may not matter with them having potential to be awash in cash.
Show them..............."The Power of People Powered by POET"