The BNN appearance, and subsequent cancellation of appearance has no bearing on the share price. Let's stop with that nonsense. The fact is, POET does not need to go on BNN when you consider what the end game is. This is not a company that needs any promotion, unless you're a day trader.

In fact, I think it's opposite. How on earth would Peter explain the Blevins involvement without delving into Apple's association? Impossible.