Baba,
The intervention of members of this board with third parties in the journalistic world has been a two edged sword for obvious reasons we are not seen as unbiased.
I have contacted via e mail a number of UK TV Technical pundits by pointing them at material on the company's website usually in response to comments from them on advances where POET would be potentially superior. I have never had a response.
All in all I think it better for the company to take the lead in promotion. The principle point being is it time, given the growing sophistication of POET, to engage Public Relations expertise. To a certain extent this must be happening now the short ads are reappearing.
Sula