"The client’s corporate message at the end of the day is just like a dance with a call and response, answering all the questions and uncertainties that investors of all types large and small may have about your stock as they place your clients key performance metrics into their blender to slice and dice and compare against a basket of stocks that they have deemed worthy of putting further due diligence into."

Perhaps somewhat off-topic here (but only somewhat): POET Technologies' IR guy Christopher Chu blogged about his life and destination in the richly faceted and multi-disciplinary field of investor relations:

https://www.linkedin.com/pulse/what-ive-learned-investor-relations-christopher-chu

Interesting background information on and from Chris!