I'll use an old marketing calculation; How big is the carrot? How hungry is the horse? How far from the horse's mouth is the carrot? Why we should all be deeply excited in the context of POET is that those basic marketing principles apply equally to investors, Mega Caps, and consumers. The carrot is huge...the leap is tantamount to rotary dial phone -> I-Phone 6. Consumers are starving for newer, faster, cooler. Mega-caps are desperate to dominate market share. And investors...well, there's a reason we drop in to this forum everyday. How far from the horse's mouth is the carrot? That all depends on where our elite management team has positioned POET.