My guess is the people who HAD to be told about POET were contacted personally well before the ads aired. I think Mr. Copetti and the management team decided to run them as a "we are serious, just wait and see, join us soon"strategy not to mention a way to pique institutional interests while POET chugs away in the background hashing out NDAs and advancingI the technology in each vertical market. Not saying the ads were frivilous but merely a notice of something "coming soon". Kind of like local condo developments with signs up for 2 years before any ground is broken. Many sell out before any building begins.

The ads were cerainly appreciated by the shareholders as they legitimized the company's goals indirectly in the absence of clear cut deals. I enjoy them.