This is a plausible strategy that would allow the company to enter a small vertical market while still playing nice. Clearly POET's initial entry would be perceived as a co-operative effort that translates into a "let's get rich together" debut. Plus they could get a foothold on developling the other vertical partnerships from a position of strength. Makes total sense and links directly to POET's DNA as Copetti laid out with previous management and that our new leaders are further reinforcing.