Really enjoy your input here Smitty, but Turr has a good point.
Sheldon was in a perfect position to trade poet and kek shares for the past 6 weeks, and it wouldn't be surprising that he enjoyed cutting into pinetree's revenue as they had to sell poet at a lower price.
Sheldon would then have had to walk a tightrope, trying to sell off kek shares, without driving down the price too fast or steeply.
Hopefully. Sheldon, with all of his insider knowledge on all three companies, has been buying back poet, because he is aware that Wednesday night will probably be the start of a positive upswing in poet. (Although, I along with probably most here, wish we would never see him around again.)
Will be interesting to see if poet's sp begins to climb leading up to the cc!