Well, in 20 years as an institutional equity manager, I have seen a number of roadshows that generate interest and move stock prices.
The key point of this roadshow sounds to be (as others have indicated) gettting coverage from some analysts. That is step one - and a small step. It will take a few weeks before you see the fruits of their labour if they choose to write. After that the institutional sales force gets involved and puts the idea in front of appropriate accounts - people who have an appetite for this stage of company. By the time all of this happens we should be in Q1, facing our next conference call. While you may not see more people on the conference call in January, what we should have is soem institutional investors on and we hopefully have an open Q&A (possibly just for the sell side analysts - but intereactive nonetheless)