Aiming to become the global leader in chip-scale photonic solutions by deploying Optical Interposer technology to enable the seamless integration of electronics and photonics for a broad range of vertical market applications

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Message: Silicon Photonics a Viable Technology?

They are right: "even strong technologies have fallen by the wayside owing to poor marketing, a lack of value or an inability for customers to employ it without incurring excessive costs."

- As far as I was told on agora, the Poet-Environment ist quite easy to employ as well at manufacturing as at applications. Done.

- Value exists (Power, size, speed). Done.

- Marketing: Lousy so far, but increasing. Construction site.

Best thing to say about marketing is, that there are well-connected board members. This is not enough. So I´m very glad to see that stealth mode is history and Mr. Manocha starts to appear in public.

I´m not an marketing specialist, but much more has to be done. Industry needs Poet, but industry does not know. So turn up the amp and blow your speakers with the message! Hit it!

Of course I know that recipients are certain companies, not households (strategy transmitted at conference call). So a commercial spot on TV is burning cash. Therefore the spots were cancelled some time ago. We won´t even hear about the most work that is done in the background. But every specialist journal should know about Poet (and write about possibilities and advantages) and a roadshow for customers is as important as a roadshow for investors/analysts...

I believe in Poet and I believe they will care for this. Step by step.

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