Slightly off topic, but interesting read none the less. (poached from Qualcomm's website).
"Examples abound in which the lack of innovation has been disastrous for previously great companies. While still behemoths, when viewed in the broad history of technology, companies can feel like shadows of their former selves. Whether the lack of innovation was the result of internal failures, or of witnessing other competitors punished for the effort, the results for these former leaders have been predictably brutal."
https://www.qualcomm.com/news/spark/2015/10/15/you-have-break-lot-things-have-breakthrough