Our day will come. First it will be "yeah sure", then "if it works I'm in", followed by "of course makes total sense !".

Tsunami won't quite cut it as a definition when the full story hits home.

With respect to misleading advertising, its done all the time to the consumer. Compare a Big Mac now to even 2 years ago. Compare packaging size and calorific counts etc etc.

If anyone does not think the management team is working in double time and over speed modes, think again. Reputations, and bank accounts are not the only things on the line here.

As the eventual saviour of almost an entire global industry, you would want to have everything dotted, crossed, and signed off, and moving ahead quickly. Potential competitors, interested bystanders, and myriad "others" will be on the other side of the clock.

Ajit and team know and understand this very well.