I member brought to my attention Google saying Cloud Computing will generate more revenue then Search. Seems like a far stretch.. or does it?
http://www.businessinsider.com/urs-holze-talks-google-cloud-beat-search-2015-11
The basic idea, Hölzle is that Google has gotten very good at squeezing more and more resources out of its computing infrastructure. That means that Google can offer ever-increasing lowered prices to customers, while simultaneously raising the bar on performance.
That performance translates into programmers who can get more done for lower costs, creating a curve that benefits customers.
"You're making people more productive by spending machine resources,"Hölzle said.
So while Hölzle knows that Google is seen to be lagging with the critical enterprise market, "I think that will change very soon," he says. In fact, he says that there are some announcements coming up that will "remove any doubt."