These statements were presented to me a few weeks ago by a qualified person.
"If your very business survival is incumbent on acquiring the biggest "IT" factor in technology history.......then market penetration would be rapidly expedient."
"Lets just say that standard business rules, valuations, time lines, deal structures, and methods, could/will be outrageously superceded."
"Throw out the rules you know or have been taught or come to believe over time."
Eileen adds......The rules herein....are nebulous to this process.........expect the unexpected.