A proof point is evidence that supports a claim of value that you make about your product, service or company. ... The Brand Architecture: Tying Together the Vision, Mission, Positioning Statement, Key Messages and Proof Points. https://lesliesutherland.wordpress.com/tag/proof-points/

Add Proof Points

A proof point backs up what you have to say about your business. Think of it as a “don’t just take our word for it” statement. Proof points include customer quotes, success stories that you write, case studies, and references. They’re important because they show how your business has solved the problems of others. A few words or paragraphs can convey the customer’s challenge, the solution you delivered, and the results they gained.

This is a great exercise because it focuses you on the customer experience. Use these as stand-alone messages or incorporate the common themes you see into your messaging.

https://www.sba.gov/blogs/7-tips-getting-your-marketing-message-right