Stitched, As a 45 year old, you couldn't pay me to wear an apple watch (and I live in SF!) but you have to use your imagination a bit. Think of the healthcare IT revolution that is just getting off the ground. Think of all the sensors and virtual reality stuff, and high tech military stuff. In 5 years, with on going innovation that watch might be a perfect replacement for the phone. Remember that no one knew they needed an iPod either. Apple is big enough that they have to play a LONG game. The watch sucks, and there's definitely a leap of faith to move forward when the jungle hasn't been cleared, let alone the road unpaved. In 3 years I bet anyone over 40 with ANY kind of health issue will have a watch-like product strapped to their wrist. "I've fallen, and I can't get up!..." Remember that one?