It's a good marketing ploy, but difficult for average consumers to comprehend.

Sell a better product for the same price.

Computer geeks will get it right away and have no issue buying. Those less savy will have a more difficult time with it.

I think POET is playing to the geeks as they are the only ones walking around server farms, which must be the target.

Once they are onboard, the sheep in the masses will be next.