I'm sure we've all been overly exposed to *Poet*? Is the fact that *Poet* has a name for itself as a biofuel producer perhaps a hindrance from a marketing/brand perspective? Of course I refer to these guys..... *POET LLC is a U.S. biofuel company that specializes in the creation of bioethanol. The privately held corporation, which was originally called Broin Companies, is headquartered in Sioux Falls, South Dakota. In 2007, the Renewable Fuels Association named POET the largest U.S. ethanol producer, creating 1.1 billion US gallons (4,200,000 m3) of fuel per year.[1]* ???? q