Isn't hindsight a wonderful thing?
The plan has changed since the Bloomberg ads, and perhaps has even changed since the stockhouse ad, although that was more recent.
An optimist might suggest that the company put the stockhouse ad out to calm investors fears, as some have suggested the THM was about.
Whatever the case, armchair quarterbacks are a dime a dozen; when ya'll get to be CEO of a company, you can make the big decisions and have to answer for them. Until that time, would you like some cheese...?