POET not mentioned may be for good reasons.

 AM is in a much better position to subtly promote POET in such a predigous association. which has influence over future standards. . Walking in as Mr POET would just get peoples backs up,  many will know full well what he was previously and playing the slowly slowly catchy monkey game seems the right approach to me.  In casual conversations some will ask him what the heck was POET and no doubt he will tell them.  

Sula