from https://www.semiwiki.com/forum/f2/imagination-tech-officially-out-apple-9166.html?s=98012f2e721b49ef0503aa32cb8aab1e
Daniel Payne EDA Consultant www.marketingeda.com
Any public company that has one customer provide over 10% of its revenue is susceptible to downward stock price when that sole customer leaves. Apple's investment in Imagination Technology also took the same percentage hit today. It does make sense for Apple to own more of the semiconductor IP in each of their highest volume products, unless that IP is a commodity and can be purchased for less cost and time than doing an internal development.