When though John? When? When will we see some of these products? They keep shifting, they keep changing their roadmaps, and I believe it's because they are taking too long to get it done. We're talking about years upon years... the industry does not sleep. The competition does not sleep. We're talking about the 10/10/10 savings that we were talking about years and years ago. You think that's still 10/10/10 savings nowadays?
We keep switching directions because I believe by the long time it takes us to figure things out, our competition has already passed us.
We're talking about tech that we were talking about years ago and we don't even have a prototype.