There may well be a little bit of strategy involved in timing the news. Apparently there was some strategic plan WRT the multiple announcements made the first week of Sept for the trade show. So they are looking at these kinds of details to create attention. I think if they were to build expectation it may just end up being another trading opportunity for a lot of people.

Just maybe they will surprise us this time around with some blockbuster news that the market is not expecting? Who knows but I am tired of looking at the share price. So I think I need to stop looking. It's the fall and I have lots of other stuff I should be doing.

PS hope they can get the fires under control in your part of the country Baba...what a shame that extreme events related to weather are becoming so frequent today and still people deny the cause.