I think it is a natural step for Poet to deal with the companies developing products to sell to the major players first. Once Poet has successfully integrated it's interposer and those transeivers are functioning in the market, that is when we might get attention from the big players like Apple. Google, Amazon etc.. Why Apple took a look early in the process and what were the results of that look, i don't know. I do see it as a positive that they sent high end people to take a look!