Well they could easily kick start things by demonstrating confidence through some of their own buying. The cat is out of the bag, so surely they must be in a position legally to put some more skin in the game if they feel the market didn't respond accordingly. From that point of a view, it is a steal for them as the price is still very low after the market didn't respond as expected.

There were some insider purchases around this time last year that helped accelerate the move to 70.