Agreed, we have to start somewhere.  And to be fair, the Zacks disclosure also includes this:

"Zacks SCR Analysts hereby certify that the view expressed in this research report or blog article accurately reflect the personal views of the analyst about the subject securities and issuers. Zacks SCR also certifies that no part of any analysts’ compensation was, is, or will be, directly or indirectly, related to the recommendations or views expressed in this research report or blog article. Zacks SCR believes the information used for the creation of this report or blog article has been obtained from sources considered reliable.."  So, it's not like someone is just making this stuff up.

A bit about the analyst