Let's see if the volume increases next week. Sounds like people only got it Friday. Out of 250,000, maybe, what, 10,000 open it?  And maybe 2,500 read at least a part of it?  But that's the way mass advertising works. Then there's the video - if that airs some will put the two together. I'm sure TM has a feel for the metrics.  

Depending on how the companies on which Zacks reports have done, more or less of those on their mailing list will be interested enough to go further. 

Also, when there is additional good news, the Poet name will likely ring a bell for some on the list.  In that respect, "Poet" is a good, memorable name. 

I applaud the effort by management to get the story out.  Whether it works immediately, later or at all, will be better known in retrospect.  I mean, we're not likely to get coverage from Goldman Sachs anytime soon, and we have budgetary limitations, so we have Zacks, not Sachs.