Gordonhead, the company has put out plenty of smoke, and I believe there are some really hot embers at the center of it, waiting to burst into flames.
It's the very nature of stock message boards to add smoke, and there's no doubt plenty has been added (predominantly in good faith), but by and large, poster's provide the more wispy sort of smoke, while the company has generated some pretty thick, dense smoke! I appreciate the potential, but can't see through it!