I also saw the recent ads a little different than some here. If you're thinking big news is coming soon you don't run ads to try and boost the share price. I took it as a short term negative, appears that was correct. If you have the goods, shareholders will come, exposure with ads isn't required and you don't need them to get warrants in the money.
Are you suggesting mangement have just created an ad for the sake of it?? Wasted a load of precious cash, just on a whim?? Not the actions of a management team like ours!!
For years all i've heard is the need for self promotion from management and now they've started to do it and we get this garbage. I higly doubt they produced the ad for SP appreciation, more as a means to end. One which will be revealed in due course.