If our product were some cool device coming direct to the consumer, I think we'd have the sizzle we lack. And so many potential investors look at our size and sales record and find it difficult to believe we could achieve what we may well have achieved 

In a few short words you’ve summed it up beautifully baba.

There is definitely a scepticism from the wider investment and general public, about the ability of such a small company to have the next big thing. We have become accustomed to Apple, Tesla, Amazon, Microsoft etc being at the coalface of technology. How could it possibly be? That a small, Canadian company, working on a shoestring. Be ahead of the behemoths of the tech industry?? 

Even if they are ahead of the game. “They’ll be bought out for pennies” is the rhetoric you’ll hear.  A week hardly passes, before I hear the all to familiar tweets within our ranks of such an outcome. So the scepticism lurks, like a deathly shadow upon us, until we can prove otherwise. That will come with revenue guidance and big name association. My theory is  Hardly principia Mathematica, I know!! But it’s the reality...! Relatively speaking