Thank you rogue for that very clear explanation. 

Personally I think a lot of this news and advertising is all part of the roll out, they can't just pop out of nowhere and say hi guys look what we have done, they only get one chance to get this coming out party right and I think they are purposely just slowly releasing news  trying to gain a much attention as they can so when they have orders or company names ready to release there is already a pretty fair knowledgement of poet and what they are doing so that they can get the best bang for thier buck so to speak, I think we will see this in a more often and a more vibrant BNN ad campain.

IMHO 

Dennis