Nothing we can do about it oldgreg? I don't think so, hire someone who's polished and knows how to make complicated things sound simple and easy. Yes, companies do this all the time, also emphasize the size of the opportunities and the disruptiveness of the tech and tada! We're home free.

Even  the informercials with hired guns do this all the time or watch the shopping channel, those people know how to move merchandise, it's the sizzle that sells the steak, we just got to find the right cooks for this task.

SP