I'm sorry, but I think these presentations could be improved. I think it was OK, and certainly better than previously done. I like Mika and believe he is doing a reasonable job.

I don't profess to know much tech stuff about the OI, but having spent years in the corporate world in sales, sales training, coaching and leadership, and now owning my own companies, I do believe in selling benefits and not features.

It seems there is way too much talk of the features of the OI, and just not enough focus on the benefits. I think any sales pitch, any press release, any presentation, needs to focus on the benefits.

"Can you imagine a new technology that will save the industry 10 - 40% in production costs, depending on the application? We believe we can supply a multi-billion dollar industry with a product that will save that industry massive dollars in expenses - while improving their product line. I'm sure you would be interested if we produce a product to meet the needs of large Teir 1 companies at a fraction of current costs. And what if I told you the market for this technology will be $45 Billion by 2025?

I have just used ficticious numbers above, but you get my drift. Give me benefits. This is what sells. This is what investors understand. Not so much features. So when they announce the metrics, please sell the benefits and don't focus on the fantastic features. Tell everyone the benefits of the metrics in terms of dollars and cents - "Our customers will save time and money!" Doesn't get any more understandable than that.