Well done, George, in many regards.
I'm not sure of the exact marketing relationship you have with POET, but their explanations need to be more about applications and less about features. Last night's video was another example - they talked too much about what they did and have, and not near enough about what their stuff can do.
I'd like hearty examples comparing the cost, energy efficiencies, and thermal reduction (and other benefits) of POET's stuff to what is out there. For example ....
A typical server farm has X computers, each computer has X chips/switches, each chip/switch costs X, each chip/switch uses X energy, and has to be replaced every X months/year. Therefore, total cost of a server farm is $$$$. By comparison, with POET stuff on board, the cost is reduced to $$.
Or, something along those lines. Forgive my simplistic terms and descriptions, but I hope you get my point.