Gerem, how simple do you think it can get?
Suresh did great job with the "water faucet" analogy and also the "vehicle chassis" analogy to make a VERY complex platform more layman friendly.
Next step done that ladder would simply be "POET Good! Buy now!"
What your so called laymen are really looking for is "show me the money" and I think that's coming shortly!
IMO. of course