Its too bad the company hasn't realized the potential payoff and benefit to not only the shareholders but the company itself from investing heavily in promoting what they have. 

Think about this. If they had invested  $1 mil (yes it sounds high) in various methods of promotion, media blitz, every avenue to get the word out, it would have the potential to increase the market cap by $100s of millions.  One of the biggest positives from this is they could be raising money at multiples of today's price and significantly reduce dilution to shareholders in the future. By doing very little and staying so quiet they have hurt themselves and we have been diluted like crazy at well below fair value. Engaging in such a massive campaign with a huge budget is a win win situation. Even a few million to get the market cap up by $100s of millions. How is that not a massive ROI by investing time and money to do this? Whatever it takes they should be doing this now or in the last 6 months already.  The tech is sound but the marketing side they fall flat on their face.