Not only proper promotion, but also communication. I am invested in another Candian green energy stock. And it seems that their Management is very actively communicating with their shareholder base, even giving tours and the like to them and post small updates via shareholder newsletters and Facebook. The stock soared from 0,xx to over 1 CAD in the shortest time. After it pulled back slightly which is normal.

But I am missing better communication and active updates of tue shareholder base. It must be acknowledged that with all the social media, 1 month without updates are too long for many investors and they just move on.

I trust the management and that they will build a great company. What they don't do well is building a wide shareholder base nor attract Insti's at this stage. 
Get the word out, go on BNN and get a Stock marketing specialist hired (direct or external). But the story must be told to get known. The story is great but people must hear it loud and clear.

Get in touch with M. Lebby and ask him on advise why his stock gets love and traction and POET is literally unknown.

Here for 10 years now and not getting younger.