No I think they are invited to come and see it live and right before them.

And I think that's better than online. Real outcone, no fake, maybe change the setting and see the changes in outcome at once. That makes attendees part of the show. I like it.

But they have to convince people to leave cioe and transport them over to their site. This may be a hurdle. 

And they decided to not have a booth to inform the broader public, that's a pity.