Poet taking a different approach to informing the markets what they've got.

For example, why not hold a virtual round table with some industry experts?  Leave the pumping out.  Pure facts.  Experts in photonics explaining what poet has.  What it means to performance in the tech industry.  What this means to tier 1's.  A 'markets' person.  Etc.

And have someone other than George chair the round table.  George is one of ptk's guys and it's obvious.

Credibilty would begin to be established.

With all due respect to Adrian and his social media skills, Poet is bigger than that.