The picture was taken during the ICCSZ-conference which was held at a hotel. So you can´t expect a fully equipped booth.

But as they did their live testing at their own lab last week as well, they could easily publish a picture of this epuipment, too. It should look somewhat more professional.

Combined with a text about how succesfull these tests were and how much interest they brought up it would make a nice round story. Sometimes it´s not that difficult. But maybe they will do it in the coming days...