Thanks Adrian,
Very informative and clear.
My only criticism of POET's message is they are stuck on describing "what it is" rather than "what it means". Outside of industry participants, very few, even on this board, can follow the nitty gritty of the science but everyone can understand, for example, the difference between a server farm using POET and one that doesn't (or some other concrete/tangible example). Then the important issues of cost, speed, heat, size, etc... can be emphasized within a meaningful context.
They could use two descriptions - a "What It Is" description for industry, and an "Implications" description for non-industry folks. And/or, both could be contained in the same message.
D