Agoracomers bought additional shares in the weeks leading up to 11/2, as that date had become a mantra on this board. Easy pickens, right?  

As it became apparent that the group think was incorrect (how many times has that happened over the last 8 or so years), many have decided to sell those extra shares. Perhaps some were forced to, having borrowed so as not to miss out on the "sure thing."

I would add in Reddit people and the groups overseas that follow this company closely. 

Anyway, that's how I explain the recent disappointment.