Expanded Investor and Public Relations Programs

In support of the Company’s plans to list shares on the Nasdaq Capital Market in Q1 of 2022, POET has taken a series of actions to expand and intensify its Investor and Public Relations programs with the objective of broadening both its retail and institutional investor base internationally. These actions include: 

• Ensuring eligibility for current and future newly issued Common Shares to be qualified to use DTC and DRS electronic trading platforms, which will ease trading in the Company’s stock for all investors, especially those trading through self-directed, retail platforms and brokers on a global basis;

• Increased focus on existing and new coordinated programs for investor outreach, including:
• Working with branding experts to enhance the Company’s messaging to broader audiences, with planned programs to help address product branding and website redesign;
• Maintain analyst coverage from Zacks and continued active participation in financial conferences; 
• Outreach to institutional investors through participation in non-deal roadshows;
• Recurring communication through press releases and business updates via teleconference or shareholder letters as well as analyst and institutional investor meetings coordinated by the Company’s current Investor Relations firm;
• Expand content creation using internal resources and consultants, including video production and media placements geared toward technology investors and industry executives, such as Forbes Technology, Medium.com and EE Times;
• Broaden and intensify social media outreach via a recently signed marketing agreement with North Equities. 

Marketing Agreement with North Equities

The Company has entered into a marketing and consulting contract with Toronto-based marketing firm, North Equities. North Equities specializes in various social media platforms and will facilitate greater awareness and widespread dissemination of the Company's news. For a 12-month contract, the Company will pay North Equities $200,000 and 230,000 options, with the services and payments being divided into two six-month periods, cancellable after the first 6 months. North Equities does not currently own shares of the Company.