I heard a rumor that Poet hired theoretical physicist Sheldon Cooper from the Big Bang Theory to man the booths and draw the techies. He explained the tech quite well according to many.

 Tried to get Leonard Nimoy, but alas, Mr. Spock is no longer with us. They also they were handing out cotton candy and Krispy Cremes with a full coffee bar. 

Apparently, the other exhibitors were quite envious.