In the Pre-Production Trap
posted on
Apr 12, 2022 12:39PM
In the development of any new company you have certain phases.When news are spread about something disruptive there's people buying into this. Not considering how long the road to revenue will be they lose patience and sell. When samples are being announced the story repeats.
Just look at mines that shoot up in early exploration, go down, get diluted, shoot up announcing first samples showing high purity, go down again, get diluted again and only years later they develop into "real business".
Not so different here: SP was highest when we had nothing but Geoff Taylor's ideas. We had a new wave when the OI started to take shape ('though already muted by past experience). Now everyone is tired of waiting for "big orders from big names".
Big names may be considering POET for their next generation products. No way they will throw everything they have in the bin just to start all over with POET's untested miracle stuff.
Like it or not, it takes time to qualify the technology, to qualify the parts that contain OI-tech, to qualify the parts that the OI-containing parts go into... All this being satisfactory those big customers may prepare the logistics and marketing of this "new generation". After all: their customers hate nothing more than to "change a running system" for a miracle bag that may proof full of teething problems.
As I stated before I believe we may have to rely on small invotors rather than on "big names" to make our first steps in the market. Don't let this disappoint you. I just can't hear the "give us big orders by big names" stuff anymore. As if TM was just too lazy to wave a magic stick and make it happen. And never forget: grass doesn't grow faster when you pull it.
Cheers
Germiston