Why do we need everything spelled out. Let them feed the market some crumbs and build some speculation. 

Do you really want them to tweet a clarification message saying how it's a few thousand dollars worth of beta samples? A bit of mystery can be good when teased out correctly. 

Speculation can do wonders for a stock. Especially when it becomes rooted in reality after a few months of shipping, testing, and ultimately purchase orders. 

When they have juicy purchase orders, mass production underway, and name brand customers that will be another story and they should proudly announce that.