I think that people are aware of Poet but like to follow the herd and not step outside the consensus viewpoint.   

They do not like to stick their necks out in case what they say makes them look foolish in the future.

Poet needs to get the word out in a big way by whatever means. 

When the Chinese are seen to be happily using Poet stuff the World will have to take notice.

Will only take one forward-thinking large US company to get serious about Poet.