Does anyone really think this video will be the one that puts us over the top? That raises our price sustainably.  

I'm happy with the video. I'm glad we sponsor such promotion. There were no outlandish promises given. A dozen or so years ago, in a prior iteration of Poet, we had some undeliverable "promises" made. 

But I understand where Jamie is coming from. He's like a baseball purist that hates the DH or the new extra inning protocol. I can coexist with that. 

If we get a significant bump tomorrow, I'll strongly consider selling some calls against a small percentage of my shares.